Speak With One Voice: Getting Students Involved in Enrollment Marketing

Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor, VP of Enrollment Management at Jacksonville University, and her colleagues are celebrating increased first-time enrollment at their school.

And it’s not just because of the campus’s beachfront view. They did it by actively engaging with their students on campus and encouraging them to share their stories with the community.

Teresa shares how her school’s administration is leading from the front to elevate the student experience.   

Join us as we discuss:

- Encouraging campus visits through a culture of storytelling (6:54)

- An individualized approach to student recruitment (18:42)

- The value narrative brewing around higher education (26:25)

Check out these resources we mentioned during the podcast:

- tmacgre@ju.edu

- Jacksonville University

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

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