Episode 376 | From MQLs to AI Agents: Reimagining B2B Inbound Demand

What if the biggest untapped opportunity in B2B isn’t generating more traffic—but actually having a conversation with the people already visiting your website? Nearly all B2B website visitors leave without ever speaking to someone, and in this episode, we have leadership from our partners at Docket to address why that problem has persisted and whether AI agents can finally change it. Arjun Pillai, CEO, Docket and Gary Amaral, VP, Marketing, Docket join Millennium Live to talk through the latest developments in B2B go-to-market. The conversation goes beyond the hype around AI agents to examine how an the Inbound Demand Agent can engage prospects, qualify intent, use trusted company knowledge, Sales Knowledge Lake™ at Docket, and hand off to sales when a human is needed. Arjun and Gary also challenge the traditional MQL model and discuss what happens to marketing and sales roles when the first inbound interaction is no longer handled by a form or a rep.

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