Marketing Principles That Translate Across All Industries

As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal.  

Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society. Before she took over this role, Kymm spent 20 years with General Mills before she took the Chief Marketing Officer position at the University of St. Thomas in Minnesota. Kymm brings an exciting perspective to higher ed marketing with her unique industry experience.  

Join us as we discuss:

• Kymm’s culture shock of moving from consumer goods marketing to higher education. 
• Marketing principles that translate across all industries and ones that don’t. 
• How Higher ed requires multiple points of differentiation to stand out amongst universities. 

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