How AI Is Changing Community Engagement and What Brands Must Do Next

Can you still build meaningful relationships with your audience when AI enters the conversation?

In this episode, we explore how artificial intelligence is reshaping the way brands design, manage, and sustain their communities. From chatbots to generative content, AI tools are accelerating workflows—but at what cost to trust, connection, and belonging? You’ll learn why efficiency isn’t the same as engagement, how AI can augment (not replace) community-building, and what it means to design experiences that feel human—even when they’re not.

Our guest, Jake McKee, is a veteran community strategist and the founder of AIX Sessions. He shares practical insights from decades of helping brands like LEGO and Apple navigate the intersection of technology and human connection.

If you're working on customer engagement, product communities, or brand loyalty, this episode will help you ask better questions—and avoid the most common pitfalls of AI integration.

Hosted by Ausha. See ausha.co/privacy-policy for more information.