Being Competitive With Bold Marketing

A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way? 

In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller explains the benefits leading with student outcomes, embracing comparison, and building a philanthropic alumni network. 

We discuss:

• Why to lead with outcomes
• How philanthropy becomes self-perpetuating 
• How to be competitive with larger schools   

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

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