More Than a Campus Logo: The Evolutionary Branding Process
Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition.
William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management and how smaller schools can raise the stakes in their branding game through differentiation.
Join us as we discuss:
- Why branding is a constant evolutionary process (4:33)
- Branding for a mission-fit audience (12:03)
- Which KPIs actually matter for smaller schools (25:04)
Check out these resources we mentioned during the podcast:
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