Chapters
#1
Who is Handle Global?
00:34
#2
Handle Global's logic behind category creation
04:47
#3
The problem with B2B tech GTM strategy
08:27
#4
Handle Globals interactive demo strategy
12:05
#5
Aligning GTM teams
15:55
#6
The roles marketing websites play in B2B tech growth
17:28
How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness
In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding.
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