The Future of PPC in Higher Ed Marketing

Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today’s guests have a new approach to generating leads for institutions. 

PJ Wenzel and Marty Gray are the President and Vice President of Ring Digital, and their goal is to help their clients efficiently and effectively reach their target audience without the reliance on PPC. PJ and Marty will explain these coming changes in PPC marketing and how higher ed marketers can effectively use their data. 

Join us as we discuss:

• Why real-life targeting can be more effective than online behavioral targeting? 
• Different examples of how Ring Digital helps higher ed marketers reach their target audience
• PJ and Marty’s advice that higher ed marketers can use immediately. 

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