Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing teams. Any school administration should be able to clearly see Gen Z’s appetite for digital content, so why do these disconnects continue to happen?
According to Santhana Naidu, VP of Marketing and Communications at Rose-Hulman Institute of Technology, marketers must first educate their school’s internal audiences. Only then can they focus on telling their stories to external niche audiences.
Santhana shares the success of their social media strategy and why more schools should embrace targeted digital advertising on streaming platforms.
Join us as we discuss:
- Using social media to edutain prospective STEM students (7:31)
- The cost-benefit of OTT advertising on streaming platforms (15:57)
- Educating the campus community on social media strategy (23:25)
Check out these resources we mentioned during the podcast:
- Rose-Hulman Institute of Technology
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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