Audience-Centric Content: Building Relationships Through Engagement
Higher ed marketers all know the struggle of reaching target audiences, but real audience-centric content is in the eye of the beholder. With so many digital mediums to choose from, how can schools know that their brand messaging is what their audience is looking for?
Jerra Toms, Director of Marketing and Communications at the University of Arkansas - Sam M. Walton College of Business, has a simple suggestion: get out of your office and ask them.
Jerra shares why engaging with your audience is essential to getting real feedback on your higher ed marketing efforts, especially with social media content.
Join us as we discuss:
- Getting every perspective for authentic feedback on content (8:50)
- Implementing new social media tactics and trending technology (17:52)
- How a student advisory board can up your marketing game (23:26)
Check out these resources we mentioned during the podcast:
- University of Arkansas - Sam M. Walton College of Business
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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