The Key to Successful Content Marketing

The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media.  

Jay Bear, founder of Convince & Convert, a content marketing consulting and social media strategy company. Jay is also a bestselling author of 6 content marketing and customer experience, a hall of fame keynote speaker, and an emcee. Jay joins Troy and Bart to offer a wealth of knowledge on how successful content marketing can benefit higher ed.  

Join us as we discuss:

• Alignment between enrollment and the student experience.
• Helping universities understand communication modalities.
• Helping universities understand market research, personal development, and the customer matching journey. 

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