Chapters
#1
What is SparkToro?
00:58
#2
How SparkToro landed on "audience research" as a category
04:36
#3
What GTM motions are working for SparkToro
06:38
#4
The differences between Moz's and SparkToro's GTM strategies
10:47
#5
The main problem with B2B tech GTM strategy today
20:14
#6
The problem with most B2B tech product experiences
27:41
#7
How marketers need to approach keyword research differently
30:24
Why B2B Tech Content Strategies Can't Focus on Keyword Volume Alone
In this episode, I sit down with Rand Fishkin, founder/ex-CEO of Moz and founder/CEO at SparkToro, to talk about the importance of understanding your audience's sources of influence, finding SparkToros positioning, how B2B tech buyer journeys have changed and many (if not most) marketers don't know how to catch up, as well as the problem with SaaS product design.
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