State of Capital Campaigns: Internet Giving & Micro-Philanthropy

Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder.

Many colleges and universities have responded by making their capital campaigns bigger. However, our guest, Steve Brady, Vice President for Institutional Advancement at Rose-Hulman Institute of Technology, believes they should get smaller.

In this episode, he explains why higher ed institutions should turn to “mini campaigns” and how to get started.

We discuss:

- The state of capital campaigns

- How the internet has changed fundraising

- The benefits of mini campaigns

- Finding small opportunities to thank donors

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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