Authentic Automation: Leveraging SMS Texting to Engage With Lead
As regenerative AI takes the marketing world by storm, enrollment marketing teams continue to look for ways to boost engagement with prospective students.
David Tal, Co-founder and CEO of Verse.io, suggests there’s a straightforward solution to getting your school’s message to student leads — and it’s already sitting in their pocket.
David talks to us about the positive results colleges and universities are seeing with automated SMS texting by bringing authentic conversations straight to prospective students’ phones.
Join us as we discuss:
- Automating mundane tasks for in-house teams (6:19)Â
- Differences between SMS automation and traditional chatbots (14:17)
- Success stories from two universities using automated texting (21:36)
Check out these resources we mentioned during the podcast:
- Verse.io
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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