Aspirational Branding: What Makes Your Community College Exceptional

Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community.  

In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community College Challenge is and why helping community colleges brand and market aspirationally is so crucial. 

Join us as we discuss:

• What the Million Dollar Community College Challenge is
• Why it’s important to make higher ed accessible to adult learners
• Why aspirational branding is needed for community colleges

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