How the JTBD Framework Futurizes Your Website w/ Jon Dome of Strategyn
In this episode, we sit down with Jon Dome, Head of Marketing at Strategyn, the agency that pioneered the Jobs to Be Done Needs Framework with legendary Harvard Business School professor Clayton Christensen. We discuss how every job (whether you're brushing your teeth or hosting an event) has eight steps how this understanding can help drive customer-centric website and content strategy to drive ABM and engage dark social. Let's get into it.
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