Challenger PLG Brands: Treat Your Website Like a Window into Your Product
00:00 / 36:53
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Chapters
#1
Meet Lori Sullivan & Mangomint
00:33
#2
Why Vertical SaaS is all the Rage
04:50
#3
How Lori Handled Transitioning into a CMO Role at a Vertical SaaS Company
07:55
#4
Mangomint's GTM Motions & Journeys
13:45
#5
Mangomint's Website Strategy
19:03
Challenger PLG Brands: Treat Your Website Like a Window into Your Product
In this episode, Lori Sullivan, CMO at Mangomint, takes me through why vertical SaaS platforms are all the rage, why PLG brands need to use actual product imagery on their websites (instead of abstract images), and why B2B tech marketing teams should have dedicated development resources.
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