Shaping Community: How Gen Z Students Are Leading the Way in DEI
DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of empathy.
As Gabrielle Gambrell, adjunct professor at NYU and Columbia University and founder of Gift of Gabrielle, suggested, higher ed marketers could learn a thing or two from their school’s students.
Gabrielle believes finding the pulse of your audience’s feelings and pursuing lifelong learning are key to nailing your higher ed marketing strategy. Â
Join us as we discuss:
- Bringing private sector experience into higher education (2:53)
- DEI and empathy in marketing campaigns (8:39)
- Cross-industry marketing tactics and getting back to basics (18:41)
Check out these resources we mentioned during the podcast:
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