Audience-First Marketing: Understand How Students Discover Your School
Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asset: their target audience.
Kyle Campbell, Founder and Managing Director of Education Marketer, believes audience-first marketing can revolutionize how students discover colleges and universities in a creator economy.
By scaling content with the appropriate communities, higher ed marketers can establish their authority through authentic relationships.
Join us as we discuss:
- Defining audience-first marketing and curating pipelines (4:58)
- The movement from corporatized branding to niche marketing (18:12)
- How AI tools like ChatGPT will revolutionize the creator economy (25:23)
Check out these resources we mentioned during the podcast:
- ChatGPT
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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