Building a Story Vault: Empowering Storytellers in Your Marketing Process
Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed advertisements.
People want to hear about real experiences. But if schools want to share those stories, they first have to find them.
Chris Miano, Founder of MemoryFox, shares with us why messy, organic stories are what audiences crave in today’s attention-seeking social economy and how higher ed marketers can find them.
Join us as we discuss:
- Delighting audiences with authentic storytelling (5:59)
- Why stories matter in spreading brand awareness (12:36)
- The difference between self-promotion and a conversation (21:23)
Check out these resources we mentioned during the podcast:
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