Multi-Generational Marketing: Customizing Your Value Proposition
As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine.
Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes.
Jennifer shares how corporate culture is helping speed up decision-making in her university’s administration and giving their multi-generational marketing the tools to succeed.
Join us as we discuss:
- Incorporating corporate culture into higher ed operations (6:33)
- Multi-generational marketing for traditional students (26:04)
- Why the ability to connect is greater than perfection (35:33)
Check out these resources we mentioned during the podcast:
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