How to Simultaneously Handle Going Upmarket & Crossing Verticals

In this episode, Adam sits down with Nadia Milani, VP of Marketing at Proposify, to learn about Proposify's foray into ABM/ABX and how she's figuring out how to engage a new high-ACV customer segment in a new vertical that proven tough to crack with PLG. They also discuss how websites/microsites can support the different tiers of ABM/X.

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