Seek the Unexpected: Surprising Students With Real Storytelling
Mission-fit storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Neal Foard, Chief Marketing Officer at Within, Inc., thinks too many marketing teams are adrift in a sea of algorithms and analytics and have lost sight of their true purpose.
Neal believes marketers must stop chasing heroic individualism and come together to celebrate their students as a team, and that starts with addressing their students’ self-interests first.   Â
Join us as we discuss:
- The unintended consequences of marketing metrics (6:29)
- Collaboration and the creative spirit in people’s differences (16:08)
- Humanizing stories by putting the audience first (25:52)Â
Check out these resources we mentioned during the podcast:
- YouTube
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