In content marketing it is important to have a perspective and to be willing to share that perspective with your audiences. Bland, dry, boring content will always be, well, bland, dull, and boring.
So as you’re thinking about content strategy this year, we urge you to consider it a little bit differently than perhaps in years past. Instead of thinking through content keywords and phrases that are valuable to you, think about what is important to your audience and what topics you have a unique perspective on and can produce content around.
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