Transition, Reaction, & Tapping Student Expertise w/ Mary Barr

Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition.

In this episode, we interview Mary Barr, CMO at Ball State University, about leaning into transition:

We also chatted with Mary about:

- What higher ed can learn from consumer brand

- Tapping student expertise from a branding perspective

- The benefits of a two-student research group

- Promoting recycling in branding (a really cool story about billboard vinyl)

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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