Leaning on Legacy: Blending History and Branding in Enrollment Marketing
How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy?  Â
In the late 1970s, Indiana State University produced one of the most famous basketball players in NCAA and NBA history - Larry Bird. Jason Trainer, Vice Provost for Enrollment Management at ISU, shares how their school balances academic and athletic branding while giving students just the right dose of historical perspective.
Join us as we discuss:
Aligning marketing strategy with your institution’s vision (3:54)
Navigating school athletics history in enrollment marketing (13:18)
Finding overlapping themes that excite your school’s stakeholders (23:07)
Check out these resources we mentioned during the podcast:
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