Chapters
#1
Who is Alan Gleeson & Contento?
00:34
#2
Benefits of headless architecture for B2B SaaS marketers
03:11
#3
The biggest misconceptions around headless CMSs
09:21
#4
The best time to switch to headless architecture
11:15
#5
Content's buyer journey
13:43
#6
The problem with B2B SaaS GTM strategy
16:03
#7
The roles websites play in B2B SaaS growth
19:07
Launching a Headless CMS for B2B SaaS Marketers in a Crowded Category
In this episode, Adam speaks with Alan Gleeson, CEO and Co-Founder of Contento.io, about his strategy behind launching a headless CMS platform, a crowded space with around 80 competitors. They also talk about what B2B SaaS is getting wrong with GTM in general and the roles websites play in revenue growth.
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