Value + Urgency = Conversions: A Winning Formula for Your Enrollment Funnel
Since 2017, the Pepperdine University - Graduate School of Education & Psychology has nearly tripled its enrollment from about 1,500 students to over 4,000. So how did they do it?
According to Luke Phillips, the school’s Executive Director of Marketing and Enrollment, they did it by avoiding the weeds and taking a strategic approach to their enrollment funnel. It isn’t enough for marketing teams to just focus on clinching the sale — they need to step outside the box and look at the big picture.
You won’t want to miss the incredible practical insight Luke shares on emphasizing strategic thinking toward growth and their winning formula for converting student leads. Â
Join us as we discuss:
-Strategic growth and execution of market research (5:19)
- Distilling actionable data through SWOT analysis (15:06)
- How successful enrollment marketing opens up opportunities (23:02)
Check out these resources we mentioned during the podcast:
- The Integrated Postsecondary Education Data System (IPEDS)
- U.S. Bureau of Labor Statistics
- Pepperdine University - Graduate School of Education & Psychology
- luke.phillips2@pepperdine.edu
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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