Making B2B Tech Positioning Work in 2023 w/ April Dunford

In this episode, we sat down with the exceptional April Dunford, serial B2B tech VP of Marketing and author of the wildly popular book "Obviously Awesome," a DIY manual on how to get positioning right. We dive into why there's a resurgence in interest in positioning, when to start taking positioning seriously, how often positioning exercises should take place, and how it affects the website.

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