Chapters
#1
Meet Melissa & ClickUp
00:34
#2
The Different Elements of Brand & the Roles They Play
06:23
#3
How ClickUp Turned a Product into a Brand
08:47
#4
How Brand Can Help Penetrate New Markets or Accounts
10:04
#5
The Roles Brand Plays in Website UX
11:00
#6
ClickUp's Approach to Experimentation
23:38
#7
The Future of B2B Tech Marketing & Website Strategy
29:44
How Brand & its Elements Help Boost B2B Tech Growth
In episode 21, Adam speaks with Melissa Rosenthal, Chief Creative Officer of ClickUp, to talk about the different elements of "brand" and the roles they play in B2B tech GTM, especially in crowded categories. Melissa educates us on ClickUp's approach to brand, why they decided it would play a central role from the very beginning, how brand influences ClickUp's website strategy and UX, and the future of B2B tech website experiences at large.
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