ForwardSlash

Getting B2B SaaS Competitive Strategy Right with the "Jobs to Be Done" Theory

00:00 / 50:11

•

Chapters

Meet Tony & Growth Science

00:35

What B2B SaaS Is Getting Wrong with GTM

09:01

Using "Jobs to Be Done" for Competitive, Content & Website Strategy

14:03

Rapid Fire Questions

43:11

Getting B2B SaaS Competitive Strategy Right with the "Jobs to Be Done" Theory

Published on May 23, 2023

•ForwardSlash

This episode is basically a follow-up to my interview with Jon Dome on the Jobs to Be Done (JTBD) mindset and framework, pioneered by Tony Ulwick and Clayton Christensen in the '90s to guide product innovation. It has been typically harnessed by Fortune 500-sized behemoths. In this episode, Tony and I discuss:

- How JTBD's complex product innovation framework can be simplified, massaged, and applied to competitive strategy, an element typically rife with bias in B2B SaaS, choking revenue engines across all industries.

- How JTBD helps align GTM teams.

- How JTBD can be used to lead content and website strategy.

- The roles websites play in ABM/ABX, going upmarket, and customer marketing.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

🚀 Powered by Ausha

ForwardSlash

Getting B2B SaaS Competitive Strategy Right with the "Jobs to Be Done" Theory

Chapters

Share episode

Subscribe