The Neuroscience of Branding: How to Sell an Externally Triggered Grudge Purpose

Home services is bound by a universal truth — homeowners reach out to contractors when they have a problem that needs to be solved. So when people see or hear your ads, the chances are they don’t need you at all… yet.

Then how do you make sure you’re the first person they think of when they need help?

You guide your marketing to make them feel something.

Ryan Chute, Partner atWizard of Ads, explains how neuroscience in branding can help you tell a story that empathizes with your target audience so you’re top-of-mind in your market.

Join us as we discuss:

- (3:44) Why home services is such a challenging industry to market 

- (6:16) The neuroscience behind successful brand storytelling

- (18:27) The “magic” behind ad spend in local markets

- (25:40) An example of a wildly successful ad campaign

Check out these resources we mentioned during the podcast:

- WizardofAds.Contractors

- The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires (The Wizard of Ads Series, Volume 1) by Roy H. Williams 

- Drain Magic

- KickCharge Creative

- Wizard Academy

You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here.

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