Unlock Revenue Opportunities With ServiceTitan Atlas and Marketing Pro

In this episode, we talk with Sarah Ghirardo, Director of Pro Content, Marketing Pro at ServiceTitan and one of the leaders behind Atlas, the AI-powered intelligence layer built directly into the ServiceTitan platform. Sarah explains how Atlas uses real-time business data to uncover revenue opportunities, recommend marketing campaigns, and even draft and launch campaigns on a contractor's behalf. We also discuss why data is a contractor's competitive advantage, the hidden costs of disconnected systems, and how AI is reshaping marketing in the trades.

Join us as we discuss: 

• [3:21] How Atlas identifies opportunities and launches campaigns

• [9:02] The first campaign every contractor should run

• [18:36] What is the fragmentation tax?
  

Check out these resources we mentioned during the podcast:

• ServiceTitan Masterminds Group on Facebook

• Marketing Pro Group on Facebook

• The Trademarke Podcast

• ServiceTitan Events
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. 

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