The Marriage of Tech and Branding
Since the rise of COVID, community and connectedness are at the forefront of the minds of consumers. Brands have adapted by using technology to tell a story, building relationships with their customers through engagement.
Yet, many wonder if some of this tech, like personal data collection, is an invasive slippery slope.
Of course, as Chris Silver puts it, the foundation for any relationship is trust. But the co-founder and board member of BambuMeta thinks that brands are figuring out how to maximize their customers’ data while also respecting their privacy and time.
Join us as we discuss:
- How technology in branding is elevating the customer experience
- If zero-party data is really the answer to privacy concerns
- Why NFTs will change the game for consumer-brand engagement
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