141) #ClarityCalls: Why Cost of Acquisition Per Loan Is the Most Critical Metric

How does your financial brand measure cost per acquisition?

If it isn’t per funded loan…

Well, it’s not telling you what you need to know.

In this Clarity Calls episode, I discuss why with Carlo Cardilli, CEO at Alpharank, an organization helping financial brands remove the unnecessary friction driving their would-be customers away.

We cover:

- Why measuring per funded loan is the only true way to gain insights into your marketing costs

- The easily-avoidable friction driving customers away from financial brands

- Why compliance isn’t an excuse for poor customer experience

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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