282) Data and Analytics: A Personalized Digital Experience Done Right
Data and analytics have become the default yin and yang in digital transformation, but they’re much more than just water cooler buzzwords. As Rich Carlton, President at Aunalytics, told us, financial brands need to stop putting their data solely in the hands of their IT departments and start asking the big question.
What business problem are you trying to solve?
In this episode, Rich shares his innovative thoughts on data and analytics in finance and how banks and credit unions can forge the process into a personalized customer experience.
Join us as we discuss:
- The need to build a data pipeline early in the transformation process (3:51)
- The dangers in spending too much time building instead of acting (17:57)
- Competitive advantage in owning versus renting data capabilities (25:24)
Check out these resources we mentioned during the podcast:
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