249) #ExponentialInsights - The Effortless Experience: Exceeding Your Customer’s Expectations
The traditional customer interaction has steadily evolved in the age of digital customer service.
But many age-old frustrations that hinder the consumer experience still plague financial brands. And that’s a problem because customers aren’t loyal to brands - they’re loyal to positive experiences.
Rick Delisi , Lead Research Analyst at Glia and co-author of The Effortless Experience, shares how financial brands can get their customers’ loyalty back.
Join us as we discuss:
Check out these resources we mentioned during the podcast:
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
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