264) Help First, Sell Second: A Focus on Helping in Personal Branding

Personal branding is a subject that gives many people pause despite its incredible marketing potential. Whether it’s the fear of failure or an overwhelming desire for instant gratification, it’s easy to make excuses not to plant our flag in the ground.

The Duchess of Decorum herself, Pattie Ehsaei, believes financial leaders have the time and potential to provide value to others through personal branding content. They simply have to find it in themselves to take the first step.

Join us as we discuss:

- Common misconceptions of social media in personal branding (12:22)

- Why an attitude of helping will always trump selling (17:01)

- Understanding the value of an hour in building your brand (24:03)

Check out these resources we mentioned during the podcast:

- Pattie Ehsaei LinkedIn

- Pattie Ehsaei Instagram

- Pattie Ehsaei TikTok

- Pattie Ehsaei Website

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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