219) #ExponentialInsights - Video Communication: Give Them a Reason to Care
The foundation for every relationship is trust.
But it’s hard to gauge people’s authenticity in a digital space dominated by communication through text media.
That’s why Ethan Beute, Chief Evangelist at BombBomb and author of Human-Centered Communication, believes in the power of video communication in a post-COVID world.
By personalizing our interactions and messages through video, we can pull back the curtain of digital anonymity.
Join us as we discuss:
- Challenges financial brands face in trying to personalize experiences (10:47)
- How video establishes trust in human-centered communication (17:52)
- Why AI will never be a true substitute for the human connection (26:43)
Check out these resources we mentioned during the podcast:
- BombBomb
- Human-Centered Communication
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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