183) #ExponentialInsights - Connecting Through Cameras: The Visual Sale
COVID changed the game by forcing companies to adapt.
Social distancing forced them to turn to video calls overnight.
Over the last two years, business through a camera has been booming.
Yet the detached medium of email still dominates professional connections.
My guest, Marcus Sheridan, believes that video should not only be normal but the standard for electronic communication going forward.
We hit on several points from his latest book, The Visual Sale, discussing the future of video in digital growth and the art of selling through a lens.
This episode paints a future that puts personalization at the forefront through video.
Join us as we discuss:
- The pros of connecting with clients over a camera
- Some ‘dos and don’ts’ for video calls
- Why video is critical to the future of sales growth
Check out these resources we mentioned during the podcast:
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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