116) #ExponentialInsights: Marketing Automation: Data-Driven or Death by Data?

As marketers, all want to be more data-driven, right?

Well, it’s just as important to avoid “death by data.”

We don’t just need more data — we need better data we can use.

Today’s guest is here to help you do just that. Kristin Harrison, Director Of Business Development at Webstrategies Inc., where she is leading the data-driven, digital marketing revolution.

In this episode, we discuss:

- How a data-driven mindset leads us out of the cave of complacency

- The importance of marketing automation

- How to foster alignment between sales, marketing and the rest of your organization

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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