87) #ExponentialInsights: How Brain Chemicals Affect Banking Choices
Your conscious brain is ruled by your subconscious brain, which does between 95% and 99.999% of the work. How does this affect your decision making?
In this Exponential Insights episode of Banking on Digital Growth, I interview Melina Palmer, Founder and CEO at The Brainy Business, about marketing and the human brain.
What we talked about:
- The conscious vs. the subconscious
- The most influential brain chemical in marketing
- How to get people to change their behavior & the IKEA effect
Check out these resources we mentioned during the podcast:
- Melina’s book
- Melina’s podcast
- Benjamin Hardy’s book
- Melina was my guest previously on Ep. 29
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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