254) Glance at Your Competitors, Glare at Yourself: Branding in a Tough Economy
With the world on the brink of recession, many financial institutions and fintechs are reassessing their branding in a tough economy.
But instead of burying their heads in the sand, financial leaders should see this period as an opportunity for growth.
Mark Arnold, President of On the Mark Strategies, tells us why banks and credit unions should resist cutting their marketing budgets and invest in their brands. Â
Join us as we discuss:
- The three legs of the Branding Triangle (6:12)
- Why cutting back on marketing during a recession is a mistake (14:45)
- The distinct skill sets of leaders versus managers (22:28)
Check out these resources we mentioned during the podcast:
- mark@markarnold.com
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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