256) Study the Switch: What Inspires Consumers to Change Behaviors?
Customer surveys have become the default mechanism for financial brands in understanding consumer behavior. But surveys have a glaring weakness: they fail to account for the “why” behind a customer’s shift in brand loyalty.
Join us as we discuss:
- The four forces in play behind switches in customer behavior (7:10)
- How digital evangelists can influence your consumers (18:52)
- Bridging empathy for you customers through proximity (29:23)
Check out these resources we mentioned during the podcast:
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