90) #ExponentialInsights: Digital Growth Rocket Fuel: 7 Steps to a Content-First Business

Content is the fuel in your digital growth engine.

If you maximize your content, then you maximize your future digital growth potential.

In this episode, I speak with Joe Pulizzi, Founder at The Tilt and Author of Content Inc., and he shares his step-by-step approach to crafting the highest-octane content around.

What we talked about:

- Why it’s more important to build an audience than a product

- Why you need to start simple and then expand

- The 7 steps to crafting high-octane content

- Why every financial brand is a publisher, whether they know it or not

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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