111) #InsideDigitalGrowth: Niche Is the New Local - A Fireside Chat
The old model for financial brands was always based around geography — find your local market and serve it.
These days, there are no local markets…
In this very special episode, I joinMary WisniewskiandJeffery Kendall to discuss how to harness the power of niche in your financial brand.
- Why niche is the new local
- How to build a portfolio of niches
- How to find a niche to target
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
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