248) #ExponentialInsights - Drop Your Ego: Content Marketing and Lead Generation in the Digital Age

Financial brands and fintechs are scrambling to get a piece of the digital lead generation pie on social media platforms.

But it’s not enough to be an analytical marketing guru these days. You’d better know how to handle a camera, too.

Mark Lachance , CEO of Maxy Media and author of The Lucky Formula, tells us how his team is conquering the digital ad space on social media.

Join us as we discuss:

• Digital marketing trends on today’s social media platforms (3:50)
• The ambiguity of content creation versus promotion (15:30)
• How “luck” is a force you can stack in your favor (23:29)

Check out these resources we mentioned during the podcast:

• Mark Lachance
• Maxy Media
• The Lucky Formula
• “The Luck Quiz”

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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