51) #ExponentialInsights: Humanizing the Digital Experience w/ Jay Palter

Business leaders haven't figured out how to have productive, meaningful conversations with high-value individuals online. They still think LinkedIn is a pipe you can shove a marketing message down. In fact, it's another place to make friends.

In this episode of Banking on Digital Growth, I talk with Jay Pater, Chief Engagement Officer at Jay Pater Social Advisory, about humanizing the digital experience.

Jay and I discuss:

• Challenges financial brands face when humanizing the digital experience
• Building local relationships in a digital world
• The future of influencer marketing and how to maintain those influencer relationships
• How to strike a healthy balance between the digital world and the physical world
  

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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