Apprenticeship Programs: Hire by Values, Build on Experience

Tasha Roberts knew she had a lot to learn after suddenly having to step in to lead her parents’ business,ASAP Commercial Doors, in 2016. But thanks to her relentless drive to learn from industry leaders across different trades, she’s helped triple the company’s growth in that time.

Now the president of ASAP, Tasha has led the company through a rebrand, gone all in on the commercial sector, and built an apprenticeship program that champions values over experience.

Hear how Tasha navigated the early years after her unexpected transition into the trades and why she believes attitude can make or break a family business.      

Join us as we discuss:

- (1:45) Being thrust into the trades after a serious life event 

- (8:54) Making space to learn the business by delegating

- (17:02) A dramatic rebrand and committing to commercial services

- (28:01) An apprenticeship program built on core values

Check out these resources we mentioned during the podcast:

- The Ed Mylett Show

- Prolific Brand Design

You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here.

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