The Grass is Always Greener: How A Family Business Can Innovate and Scale
Jordan Martin worked with his father as a young boy and gradually joined the family’s landscaping business, North By Northwest Lawns, LLC.
He eventually convinced his brother and sister to join the company as well, and they made some disruptive changes that enabled the business to experience phenomenal growth. Today, they’re one of the largest landscaping services in Austin, Texas.
Jordan stopped by to discuss his professional and entrepreneurial journey, how they made the difficult yet highly profitable decision to focus on commercial work, and the importance of bringing a fresh vision of hope to families in need.
Join us as we discuss:
[06:29] The challenging decision to focus only on commercial work
[13:34] The changes that the family had to make for the business to grow
[21:28] Navigating family dynamics and charitable projects
Check out these resources we mentioned during the podcast:
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